Howard Group, Marketing and PR Internship

I am an advertising major, but this summer I had a part time (20 hour, unpaid) marketing and public relations internship. Spring semester, I knew that I wanted a summer internship, so I made sure to pay attention to the internships that were sent on the listserv, but none were in my area (the panhandle.) So I started contacting agencies and large companies in my area and I received an e-mail from a Gator grad suggesting I apply for a summer internship. I applied and got the internship. Overall, it was okay, not great. It was a far drive from my house (summer traffic sucks) and it wasn't paid (sucks even more) and I was working part time as well to make up for the fact that I wasn't getting paid. The perk of the job was that they are a retail development company so I was able to get a job at Saks for the summer without having to go through a lengthy application process. The part of my internship that I really enjoyed was seeing the strategy and planning of marketing and I learned a great deal about the client side of advertising. What your client expects from your agency and how they handle deadlines. I wasn't interested in the PR aspect, so at least I learned that I don't want to do PR in the future. Overall, it was a good experience and I learned that even though it wasn't exactly what I wanted, I still could learn and get something out of it.